UX Microcopy, Persuasive Conversational UX Writing, Customer Journey Mapping Digital Business EQ- Messaging

How UX messaging Copy helps you to improve Digital Online Customer Journeys.

UX Microcopy

What is Microcopy

Microcopy is the term for the small bits of copy on Digital Products, Websites and online that help users do things and perform actions. Microcopy examples are error messages, labels in contact form, e-commerce hints. At a glance, these words seem insignificant, surprisingly, those tiny words have a huge impact on conversions.

UX and UI microcopy are two crucial elements of a website, digital product or app that are responsible for the quality of experience a user has when interacting with a digital and online products. They both affect any business’s ultimate goal of maximising conversion rates by engaging prospects with UX Copy to use, sell services, products, engage prospects and lead to sales.

When it comes to digital product development, both UX and UI microcopy play an essential part in the overall success of the digital product. Improve your mobile user-experience copywriting, is the act of writing and structuring copy that moves digital users, disrupts the sentence case pattern making reader journeys easier

Benefits include:

• Increase conversations, engagement and conversions

• Designing voice and tone

• Engaging users 

• Prompt essential completion, security messaging, terms and conditions

• Inform, humour and error pages direction

 With smart and relevant microcopy and UX writing you will:

• Conversion optimised UX Microcopy:

• Make your call to action irresistible and stand out

• Converting the UX design into clear, effective microcopy

• Conversational UX microcopy stands out among competitive noise

• Conversion optimised UX microcopy remains concise and reads like a set of clear instructions

• Convert more leads with conversational user experience-based microcopy

• Design conversions CTA (call to actions)

• Create buttons for optimisation 

• Accelerate sign up pages 

• Optimise thank you pages and contact us
  

Conversational microcopy is the future of user experience design, convert more customers with optimised UX microcopy, gain even more traffic to your website by writing clear, humanistic microcopy leading to higher conversions, as well as;

• It can be used as a replacement for traditional value proposition

• Optimise your checkout and other critical steps of the buying process for a conversational, focused experience

• Make your UX copy friendly and ensure that the microcopy is user friendly and conversational

• A/B test microcopy to make sure customers are clicking the right button

• Write persuasive copy

• Use persuasive words-Include CTAs (call to action)

• Make the right person take the right action and steps

For further information and support, contact me here.

Persuasive Conversational UX Writing

What is conversational UX Writing ?

Persuasive conversational UX writing is a method of aligning user goals and business goals through conversation by using useful, specific, engaging, credible language.

Persuasive Conversational UX writing is about focusing on the end user (user experience) and not the features and functions of your product. It is about describing how your product will have an impact in the lives of your customers. When done correctly, visitors who read your content will feel like they can't live without your product.

Persuasive Conversational UX writing means telling a story to the users of the website, ad, sales funnel, one page mini-site, page or product. This storytelling should do more than entertain it should also lead users to the desired outcome. If you are convincing in your storytelling they will be more likely to take an action.

Persuasive Conversational UX   is designed to help you create meaningful and engaging user experiences through writing. Create experiences that customers can understand, relate to, and become their brand advocates for.

The Persuasive Conversational design builds upon the successes of the most compelling conversational tools.

Conversational UX Design is the way we interact and develop relationships through the online digital journey with technology. Voice of Customer research is the best way to find out how your customers experience your product or service, but it shouldn't be the only way. Dialog design is where we talk with human beings through our own product, a conversation where we have shared understanding. In good conversational UX design there should never be a start point or end point. The service should feel like having a natural conversation with a human being, just happening through a technology, via your copywriting.

The right words can mean success or failure for almost any product. If you can make people feel emotion in negative situations, they will forge ahead. If you can engage your audience in positive scenarios, they will want more. Find the balance of conversation tone and adapt what is on the page to match the intent of your customer’s emotional state. By reading between the lines, we find meaning + EQ = Conversions

Your aim is to Digitally converse with the people you're designing for.

Emotionally engage and connect to users. It can be funny, intriguing, or insightful, but it always feels like it's talking to you, looking at customer experience in conversations. How do we make our customers want to start talking to us and engaging with us? What questions are we putting out there that leaves people wanting to talk to us more? Buying our services? Working through the customer journey and becoming brand advocates 🤝

By providing a conversation-like experience, prospects can see, feel and visualise the product in action and learn about the benefits or service provided.

Ready to take actionable steps into insights?

Persuasive UX Copy writing is by far the most important aspect of online digital user experience design. Offering a vast array of classic and modern persuasive approaches and strategies to choose from when crafting any online digital user experience.

Want to explore your UX conversion writing options ? Book a free 15 min complimentary here or book a solution below.

The power of the Business EQ Method is approaching your Marketing Messaging as a ‘Human ❤️ ‘ first.

🤝 I help clients with Customer Journey Mapping Business Systems, Processes and Workflow Solutions, Technology specialising in Business Strategy, Business Transformation, Understanding the Online Digital Customer journey, Demand/ Lead Generation & Sales Marketing Funnels.

There’s more information available than ever before, so we need to provide messaging for our prospects from a place of EQ to allow them to gather and process the right intelligence quickly to make an informed decisions wisely.

Through the Sales Funnel Clinic framework and application of the Business EQ Method designed by Kat and used with corporations and clients to achieve millions in sales.

When you think about emotional intelligence (EQ) in business marketing, what comes to mind? Many business owners and marketers consider EQ to be one of the most critical factors that drive sales and conversions and help to shape the success of Business owners and Leaders.

• In order to connect with your audience we must = Acknowledge Emotions

• Differentiate their stages states & Analyse Emotions = Impacting behaviours

• Accept and Appreciate Emotions

• Reflect on our Emotions and Their Origins = How does this impact our services & products

• Handle or Emotions = How we influence our stakeholders, teams and messaging

• Handle the Emotions of Others = Becoming a master at communication & having empathy

There is a new way to lead business – based on your unique Emotional Intelligence in Business.

Solutions available:

Strategy Calls

What you will receive:

• Personalised Strategy

• Call recording

Intensive

What you will receive:

• Personalised Strategy

• Optimisation EQ Sales Conversion Strategy

• Audit

• Action step Roadmap

• Recording of your intensive

• Get it done Planner/Goals & Workbook Kit

Book your session below, alternatively please contact me here to discuss your solutions.

Customer Journey Mapping

Digital Customer Journey Mapping helps companies create digital customer journeys and identify strategic business opportunities. Expert insights from eight case studies take you step-by-step through the process of creating a customer journey map, uncovering new opportunities as you go.

🖐It’s essential to map your customer journey. Customer experience mapping gives you a deeper understanding of the people behind your company. It allows you to visualise pain points and opportunities surrounding the user experience. allowing you to understand your customers' expectations and deliver a better customer experience.

• This service is offered to those who have gaps in the sales process
  

• Identify online digital sales gaps and who you improve online digital sales system process to identify lost profit

Digital Customer Journey Map gives a visual overview of what a specific company needs to do to deliver the ideal online customer journey. One of the main benefits of a Digital Customer Journey Map is that it can be viewed by anyone in the business, enabling them to understand where they fit into the bigger picture. The Digital Customer Journey Map also helps you to identify any digital disconnects and clear blockers that are preventing you from creating an amazing online customer experience.

Our framework methodology for engaging and communicating with online customers, helping companies, SME’s and Corporate brands map, monitor and improve their customer experience, leading to increase;

• Leads

• Visibility

• Sales

• Profit

Why is Journey Mapping important? It helps uncover customer gap areas that need attention. This may result in;

• Not converting

• No Digital Strategy

• No Online Sales

Every customer journey is different. From how they navigate the mobile digital messaging world around them, to what influences the prospects, customer buying process, and ultimately the conversion – we need to better understand these journeys in order to eliminate complexity along the way.

Providing:

• Auditing

• Conversion Copy

• Strategy

• Identifying technology and solutions and more

• Customer Journey Maps

• Online Digital Customer Journey Strategy

Enabling you to map your customer journey and create a roadmap for your online business, supporting you to identify key areas that can make the process smoother for your customers.

We offer Customer Journey Mapping Strategy Sessions, Intensives and Workshops. Contact us here for further information here or book your solution below.