Using Facebook Groups for Growth
Hey there,
:-), how are you?
I’m not sure that you, feel this way but for me the year seems to be flying by! We are in quarter 2 and the focus for me is business growth
That said this month I wrote to my list about using Facebook Groups, they can be a love hate, but can be great for lead generation and growth. I certainly found Facebook groups to be quite difficult to navigate. They can be a lot of hard work and Facebook groups are not what they used to be. That said I wanted to focus on the tips that I found helpful, when still using Facebook groups as part of my lead generation strategy.
Using Facebook Groups for Growth
There’s a good chance that at some point you have been invited to a Facebook group. Some people may view it as an exclusive invitation to join a top secret society and some people may perceive it as a bunch of spam. Some Facebook groups are also complimentary as part of a mastermind group which is how I was originally introduced Facebook groups.
I can assure you, the large majority of Facebook Groups are neither of the two. The Facebook group in large part has really changed but Facebook are really focusing on strengthening the group communities.
For those who are not familiar with using Facebook groups, “A Facebook group is a page created for an organization or business to promote activities. Users can join the group and post their thoughts on a wall and interact through discussion threads.” (TechTarget.com)
If used correctly, they can actually GROW your business. Here’s A few ways on how:
Network, Network, Network! - Establish worthwhile business connections and friendships.
It is not all about taking, giving value can help towards growth. You never know when someone will turn out to be a lead.
You can run ads to your group
Self-Promotion - Who would turn down a FREE advertising opportunity? That’s right, no one. A number of groups have a designated promotion day once a week.