Building the Courage to Launch an Online Business - Even if you have no experience
Title: Thinking of Launching an online business?
Congratulations, you have a business idea that you wish to launch into the world!
In my experience and as the saying goes, practice makes perfect. Along the way of supporting Global Companies to launch, assisting clients as well as launching my own brands, I have accumulated a growing little black book of lessons learned and best practices.
Here I share tips for building your confidence to launch your new online business.
Remember confidence is a muscle and grows with the repetition of building your experience from doing. One of the things that have saved me a lot of time is creating and completing a simple business canvas that allows me to:
Validate my business MVP (minimum viable product idea)
Mitigate risk by conducting due diligence, desk research, and compliance/risk/opportunity assessments
Work to a framework of your budget and launch plan
Create a templated simple Launch Plan - You are likely to require a proved and tested process and launch your business and will be launching mini-campaigns. A template is super helpful as you are not beginning from scratch each time.
Systems, systems, systems - In my experience from working with Organisations, Corporations, and Small Business owners are the earlier that you build and document your business systems, processes the more likely you are to be successful and build solid foundations for scaling. Systems allow you to create a framework that you can use as a template and for myself has allowed me to build and train a team. Business systems include CRMโs, client management systems, project management, email marketing system, and accounting systems.
Understand your tools - If you are using platforms or software it is important to test them out prior to launch. Testing is an essential part of the launch process.
Testing, refine, tweak, and test again - When launching your online business you need to have a clear understanding of the technology and platforms that you are using.
Create an SOP library (standard operating procedures) - This has been pivotal to outsourcing enabling you to train team members and support staff. Standard operating procedures are brief and simple steps and summaries of a task or action.
Hire your weakness - Many try to do all of the things and a sure way to fail is to attempt to do everything yourself. Warranted when you are starting out, you most certainly save costs, however, one of my biggest lessons is to outsource to experts.
Build with the end in mind - Many create an Online business without having a clear end goal, often this leads to creating a business that is very reactive and essentially becomes a job.
Focus on the end result - We often get so caught up in the euphoria of our โnewโ business that we can be visited by the cloud of self-doubt and become overwhelmed with the tasks at hand to build our new business. But remaining focused on each step ahead, you allow yourself to take one step at a time!
Assess your personality profile - For many being online adds an additional nuance of having to be visible. This does not always suit all personalities, things which can be useful include:
Setting core office hours
Using Online ticketing for customer support
Hiring Online business managers and virtual assistants to manage inboxes and mailboxes