Career Transitioning - Get into a Creative Digital, Marketing & Technology Career
An overview of what it takes to start a career in creative and transition to Digital & Technology
If you are new to my world, I am Katrina 👋🏽 hard-working, multi-passionate, an avid learner, tech, business and marketing geek. I have learned to truly appreciate my quirks and love for upskilling and education.
I am a Management Consultant, Business Consultant, Digital Technologist, Analyst, Solutions Architect, Senior Data-Driven Marketing Specialist, Strategist, Guest Blogger, Digital Product Owner, Ghost Writer, Columnist, Mother, Daughter, Lecturer, Software Engineer in Training, Angel Investing school Graduate, Trainer, Speaker, Introvert oooh and did I mention shoes 👠
My day to day work focuses on Strategy, Audit and Implementation for Corporations, SME’s and Enterprises to achieve Business Growth with Digital Innovation, UX Messaging, Automation, Systems & Online Ecommerce with a love for RPA Robotics & Solutions.
After taking A-Levels in English, Sociology & Media, I left college to work full time at the tender age of 18.
My journey in Consulting began in 1998 working in Pharmaceuticals as a Student Registration Officer, being promoted at 21 to Premises Registration Manager and then having a child. In my experience being a returnee and raising a family can hinder a woman’s career and impede her career prospects. Through my working career I as many have had:
Tragedies, betrayals, and challenges
Lack of support
Adversities
I took my Prince 2 in 2007 when I transitioned into Project/Programme Management and Business Analysis. I upskilled to Digital Technology/Digital Product Owner Management
One of the things that have been a pleasure is giving back and returning to my University to Mentor on a Graduate Enterprise Program.
Having an adaptable and growth mindset is imperative to grow, especially as a woman in tech. Personal and professional development is at the touch of your fingers with an internet search these days and is as vital for your career path as is work and technical talent and skills.
I am very fortunate to work in a career in which my degree is a major, however, there are many routes and career paths open. I am on a mission to provide inclusive, diverse, honest, and Innovative services, products, training, education, tools, and strategy to business owners, corporations, enterprises to become profitable, sustainable, and scalable.
Professional Skills that have helped along the way
▪ Content Syndication Marketing
▪ Social Media Strategy
▪ Search Engine Optimization
▪ UX Micro-Copy
▪ Client Acquisition
▪ Digital Media Buying
▪ Innovation Consulting
▪ Project Management
▪ Scrum Master
Education /Skills/Experience
▪ PRINCE 2 Methodology
▪ UX Microcopy Writing
▪ Requirement Gathering
▪ Business Case Development
▪ API & Integration Strategy
▪ Digital Campaign Conversion
▪ Business Case Writing
▪ Usability Testing
▪ Digital Surveying
▪ Customer Journey Mapping
▪ Digital Online Sales Architect
▪ Platform Development
▪ Framework Design
▪ Key Stakeholder Engagement
▪ Customer Relationship
▪ Management
▪ Business Process Automation
▪ Risk Assessment
▪ Key Performance Metrics
The type of personal skills that have been helpful along the way include:
Developing resilience
Being a Team player
Being Efficient
Problem Solving
Solution Focussed
I train, Mentor and Lecture ( at my University where it all began), Consult, Support but most of all I am living in the absolute Mar+Tech aspirations that I set in 2004.
🚀Upskilling, growth, lessons, built a Creative Agency, Academy, Training school, Tech Lab and Management Consultancy.
I have learned to appreciate every little step, process, challenge and breakthrough ⏫
Contrary to popular belief, many employers in my days of growth did not value;
Being entrepreneurial
Looking for solutions
Asking too many questions
Since 2016 I have been focussing on Digital and Tech upskilling and inclusion, with an emphasis on, as the market skills evolve with emerging technologies
Digital Innovation
R & D
Digital Inclusion
Emerging Technologies
Robotics
RPA Robotic Process Automation
Digital
Digitising your Business
MarTech (Marketing Tech)
Digital Transformation with Digitising Operations and Systems
I help Corporate and SME Digital Transformation and Business Processes. I am truly passionate about supporting Business owners and Corporations to bridge the gap with Digital Culture Transition, Customer and Data-Centric Business Strategy.
By her own admission, she is an advocate for the Inclusion & Diversity with a focus on Emerging Technologies/Robotics and upskilling Business owners and Corporations on understanding the Customer Journey and Sales Funnel process with Digital Solutions/Resources and workshops.”
Career Transitioning and Forecasting market development and Emerging Technologies
I obtained my degree in 2004 in Marketing & Advertising and then began my career in Project Management in 2006 with the Department of Health and in 2008 began working with Kings College supporting the CRisP Biomedical Research Centre. Holding various Freelance Consulting roles.
Whilst on maternity with my second child in 2010 I returned to studies as an Adult Educator, going on to upskill in Digital Marketing, Copywriting, Business Analysis, Online Marketing, and PMO Management.
In 2013 I began my career in Business Analysis, Transformation and Digital Transformation and Program and Product Management. In 2014 after covering brief secondment at John Lewis, I joined the Public Sector, working in Project & Programme Management. Consulting from 2015 - 2016 and Launching a Management Consultancy in 2015 and Agency in 2016. In 2019 I founded a Technology Innovation Hub focused on Digital Transformation, Technology enablement, Digital upskilling, and Robotic Automation Solutions.
I help and consult Universities, Corporations, Business Owners, SME’s, Enterprises, Consultants, Organisations, and Coaches offering Online, Digital, Remote, and Virtual Training and Consultation. 2021 I Lecture and Volunteer as a mentor for the University of the Arts and Enterprise Nation.
R&D/Innovation and Robotics, advance cost-saving Automation and RPA support, which includes:
- Digital Business Models
- Digital Capabilities
- Solutions to Strategy Integration
- Digital Transformation Frameworks
- Transformation Best Practices
- Corporate Innovation Strategies
In 2020 I was trained by Global Industry Leaders, tech companies, disruptive startups, and top Silicon Valley Companies and experts on Managing Digital Transformation and Innovation and How To Achieve Quick Digital Wins And Create Long-Term Transformative Value.
Executive Digital Transformation Training by Companies from:
SAP
Turo
Facebook
Amazon
Silicon Valley Bank
Nvidia
Intel
IBM
Microsoft
Amazon
Uber
Twitter
Tesla
LinkedIn
Airbnb
Google
Johnson and Johnson
Microsoft
Salesforce
Oracle
Under the Executive Silicon Valley Innovation hub, helping companies from all over the world connect to Silicon Valley innovations and technologies.
With a range of software experience under my belt and like to navigate systems to support you start, scale & grow your business. Whether this is a Technology, Innovation, or Software Project or Transformation Solution.
Volunteering and Giving back
I share my story here, on why I decided to give back and mentor at my University, University of the Arts/UAL/LCC
2017 - Royal Institute of Hospitality - Workshop
2018 - Partnership with Unlocking Women - Technology, Business & Marketing Training & Skills - Provided Business mentoring alongside Comic Relief for the Women and Tech project http://www.unlockingwat.com supporting a young woman called Hawawu for the GMC in 2019. Women in Tech Unlocked /Comic Relief / Charity Work and Mentoring a mentee Hawawu Mustapha Yaajalal who created My Doc Ghana. I
was honoured to support Hawawu Mustapha who has developed an innovative online service, connecting patients with healthcare professionals called - My Doc Ghana https://buff.ly/ - MyDocGh is an online portal that easily provides a platform for clients or patients to connect directly with health professionals and specialists. It will also support patients or clients with the needed Dietary supplements. Extending my mentoring globally and I thank Radical Leap and Unlocking Women in Tech, for making this possible in conjunction with Comic Relief.2n6nSXH2017 - I trained delegates at the Institute of Hospitality
2018 - Ravensbourne Secondary School - Careers Day2018 - Women in Business Digital, Business and Marketing - Free Mentoring
2018 - Supporting those Escaping Domestic Violence who want to start a business
2019 - Canterbury University - Online Digital Portfolio for promotion and Digital Up-skilling
2019 - Natwest - Digital Women Sales Funnel Training
2020 - Women Supporting Women - Free Training and Mentoring
2020 - Various Private & SME Mastermind training - Business, Digital, Marketing and Innovation classes x 1 a month
2020 - Women Supporting Women - Supporting those Escaping Domestic Violence who want to start a business
2020 - 2021 - Facebook - She Means Business Campaign
2021 - Current - University of the Arts - Industry Mentoring Program
2021 - Current Enterprise Nation - Expert Advisor
2021 - Current - University of the Arts - Upgrade your Future
Apprenticeships and Scholarships - I award x 2 free training, education, and consulting Scholarships a year.
After a successful career in Project Management and Marketing, Katrina now Consult’s, Trains, and Coaches Agencies, Corporations, and Business owners with In-House and Management Consulting solutions.
Offering CPD Accredited and certified solutions and strategies to audit and build Automated and active Sales Funnels, Lead Systems, and Client Acquisition Funnels. I work with wonderful global clients to engage their online digital audiences and channels with technological and innovative solutions.
A certified and qualified Adult Trainer as well as being trained with industry experts such as Harvard Online and Silicon Valley Innovation Center. Blending Academia, Corporate, Business, Practice, and Theory, a serial accomplished Entrepreneur and Consultant.
With over 23 years of extensive experience as a Marketing Strategist, Digital, Project /Product Programme/PMO Manager, and Digital Business Transformation Analyst.
A little more about me. Supporting Global Clients, Katrina Consult’s, Trains/Coaches Agencies, Corporations, and Business owners with her framework process. With features in Forbes, Psychologies Magazine, and The Times, Kat assists clients to build a Digital Online Visibility Growth plan, online digital presence, Technology, and Innovation solutions, with strategies, systems & processes, to increase digital business growth, sales, online e-commerce sales, and automated passive income.
Supporting and digital transformation/upskilling/educating clients and corporations to choose the best technology, create conversion optimised products to and sell via automated sales systems that are the best fit for your Business, skillset, and lifestyle.
Helping you to build a plan, solution, and strategy, to increase your digital assets, business growth, sales, and diversified digital income streams through micro websites, R&D, Innovation, licensing, and digital strategies.
Specialist areas include Business Systems, Emerging Technology, UX Microcopy, Conversational Process/Workflow, Digital and Online Business Models, Business Angel and Venture Strategy, Customer Journey Mapping Demand/ Lead Generation, and Sales Marketing Funnels.
Corporate Services
Offering the following:
Digital Transformation
Training & Workshops
Digital Marketing
Digital and Online Customer Journey mapping
Working with organisations, corporations, SME’s, and business owners to market their services monetise their digital assets and content to engage and aggregate content to their audiences through lead generation and automated sales funnels.
By packaging their knowledge and services into products, training solutions, programs, and online digital business models, licenses, and certifications which deliver value, freedom and drive customers and traffic to their products and services.
Looking for a Woman in Tech Talk or career trainer? contact me here.
For Business, Podcasts, Partnership, and Guest blog requests please email enquiries here: support@katrinayoungconsulting.com
