The Essential QA Tests to Perform
Before Launching a Profitable Sales Funnel
As a start-up, established enterprise and business you want to be sure that your new Sales Funnel is built to last, makes sales and revenue.
You don't want to waste money on efforts activities to acquire customers that never become repeat customers. That's why it's important to have a well-designed QA process in your Sales Funnel, to test your ideas before you launch the idea, and again after you launch it.
The importance of QA
Unfortunately, most small businesses go into a problem-solving state, only to discover that they never looked at a QA process! This could be the number one mistake that small businesses make!
Lack of Planning
Without looking at KPI’s, a benchmark or having a formal testing of your idea, you don't have a plan for QA in place.
So, if you are working on building your QA Testing process it's important to review the following essential tests and then add them to your Sales Funnel testing process;
Test the Customer's Opinion of your Offer.
Conduct a survey to get an honest assessment of the customer's opinion of your purchasing process.
Review the ease of use of the purchasing process.
Review the conversion and optimisation process.
The essential QA tests to perform before launching a Sales Funnel
The very first QA test you must do is to make sure that the new funnel is easy to use. You want to make sure that people who go through your Sales Funnel and complete each of the activities/steps in the funnel, really enjoy the process and it is easy to make a purchase or input their data.
So, you need to test it before launching. You can run split tests by making changes to;
Button captions “Grab this here” to as an example "Buy Now"
Adding heatmaps to review page engagement and the bounce rate
You want to make sure that visitors who view the webpages page understand your copy
Check the technical connections
Test each of your sales Funnels' steps
Each step in the funnel should add a new salesperson to your list, value and buying cycle
You want to test that each step in the funnel and optimise for success
Of course, there are essential steps such as;
SEO
Terms and conditions
Governance
Why you need a QA process in your Sales Funnel
You don't want to waste development time, copy, marketing, outsourcing efforts etc. You want to test and make sure you have a profitable idea that is as well tested as possible because you want your sales to funnel to be reliable, profitable and improves brand awareness. How do you run a QA Test in your Sales Funnel First of all, what are you testing? The market needs for the product, for the sales funnels that you are building, for the sales funnel features that you are using, and for the product itself. You want to make sure that your idea is, in fact, strategic and actionable. If you are not going to sell or deliver you will see low returns from your sales funnel. That's why you need to design and test your ideas.
How to set up a QA process for your Sales Funnel
Here are some ways to set up a Quality Assurance (QA) process for your Sales Funnel.
Test existing sales funnels so you can determine the effectiveness of each funnel you've developed to create a benchmark.
You can then use that information to refine the design of your new funnel.
You can also use your existing sales funnels and create split tests with variants of ad copy sets, images and CTA’s ( calls to actions) to see if other people can perform the steps successfully the same way you can.
Fix any possible bugs or misfeatures before they become a costly problem.
Test potential add-ons/plugins:
Once you've built your new Sales Funnel, you should test different add-on sales products to see which add-ons bring in the most upsell/cross-promotional sales.
If the highest percentage of sales is coming from two or more products, you may want to add more products to your funnel and test new traffic sources.
Conclusion
So here you are, ready to start building your Sales Funnel! Good Luck and be sure to subscribe to our email newsletter to know when new guides are ready for download.