How I manage influencer channels as a Digital marketer

As a Digital Marketing Growth Business Consultant, I manage Brand Ambassadors or Online Media Influencers, as well as representing brands myself, with partnerships. In this blog and video, I share with you how I manage my Influencer campaigns and channels, how we engage with them, the best ways to do it and the KPI's I track for partnership campaigns. We all know the importance of Influencer Marketing, in this video, I share exactly how I manage those influencers for maximum ROI (return on investment) into my business. What I mean by that is - where does the ROI come from - well through social media ads, which I set up to be geo-targeted to my customer personas.

Okay, we've all heard the hype that influencer marketing is the next big frontier. Social media stars are making millions, and brands are flocking to find their next celebrity spokesperson. But as a blogger and digital marketer, there's a lot of scepticism around influencer marketing in general. And why shouldn't there be? The stats we're seeing doesn't seem to match up with the hype. The number of influencers that are getting paid is rising at a rapid pace, but so is competition. In this video, I explain the all-important KPI's to track.