Mapping your Ideal Customer Persona Avatar
(And Why)
Your ideal customer persona avatar (i.e., your perfect customer) is an exercise that can help you put a face to the customers you hope to attract and help you understand the demographics of the people you hope to attract. The Customer Persona avatar. It's probably one of the most important things that you can do when starting a business. The most effective way to identify your ideal customer avatar - a critical exercise for your business. Ideal Customer Avatars are used to illustrate the desires, needs and expectations of a target customer base.
A customer persona is an "idealized representation of a group of customers who share similar traits and characteristics with customers within your target market." To use the ideal term from that definition, customer persona is similar to visual representations of customer persona, e.g., TV commercials, radio spots, movies, etc.
When you think about it, this is a great approach to the design process, as you need to convey the personalities and ideas of your ideal customer in the imagery you choose to design your product.
When a customer avatar is created, it's based on carefully documenting a company's key requirements, key audiences and/or processes. The ideal customer avatar is created by first researching the characteristics of the target customer.
A good customer persona, helps you understand who that person is in his/her reality and the context in which they choose to do business with you. Customer Personas are a business marketing technique used to better understand your ideal customer and build a strategy around them.
How to map your customer avatar
A customer avatar is made up of a combination of attributes. They are potential customers: they have not yet bought a product or service or had a negative interaction with your brand. They are customers: they've tried your product and you've had a positive experience. Your ideal customer persona is based on a combination of these attributes.
• Identify the types of companies and products that your ideal customer likes, and their identities -and who they are. The ideal customer persona allows you to quickly research what demographics are buying your type of product.
• What about your customers? Identify the demographic groups they fit into. The ideal customer persona lets you see your potential customer base by category, people's identities and their interests.
Business owners or founders need to keep the five practices in mind, and more, as they scale their business. That means balancing competing priorities, knowing your business inside and out, taking control of your current business and leveraging on the knowledge gained from your growth to ensure you remain relevant.
First introduced to business owners in a 1998 book, The 5 Dysfunctions of a Team, customer personas are a critical marketing tool that helps marketers and business owners to create marketing content that is specific to the individuals in a certain customer group.
Over the last decade, most business owners have received training in the art of crafting customer personas. The business owner needs to craft a marketing strategy that will appeal to their ideal customer persona, often referred to as their ideal customer avatar.
This type of analysis should be conducted when the business owner wants to understand who their customers are and their needs and wants. By looking at your business through the eyes of your ideal customer avatar, you can begin to understand your company's competition and customers wants and needs.
If you follow the rules and listen to your customers, you're more likely to find the type of customers you hope to attract and better understand them. Showing up for your customer has never been more important.
Looking for ideas on how to get closer to your audience ? require strategy captivate, get closer and sell to your audience? Book a no-obligation free call here.