Transforming Your Services Into A Product
Build Trust, Demonstrate Expertise and Leverage Your Expertise
Transform your services into digital products to leverage your expertise that people can use, consume or purchase.
People are trusting you more than ever to guide them through the vast universe of products and services. You need to provide them with a trustworthy extension of what they’re looking for and productise your services.
Here I will share how to transform your services into a product, including:
-How to make sure your service is valuable
-The benefits of transforming your service into a product
-How to adapt your service into a product
And more!
The Benefits of Productising Your Services
Customers in some instances feel like products have less risk than services because they can evaluate the product before purchase.
A productised service is a great way to build trust with prospective clients. When people see that you have something tangible to offer, they will trust your expertise in the industry.
How to Make Sure Your Service Is Valuable
The first step is understanding what your service entails and if it’s valuable to customers.
Once you have distilled the essence of your service, you will be able to identify an audience that would find it valuable.
How do you know when your service is valuable? If you can think of related services that are valuable, then yours probably is as well, the best place to start is to know your audience. It’s important to be aware of others in your industry because they are potential competition and can provide insights into what customers want from their services.
Once you have identified an audience and feel confident about the value of your service, it’s time to move on to the next step: transforming your service into a product.
How to Transform Your Service Into A Product
1. Make sure your service is valuable
The first thing you need to do before productising your service is to make sure you have a service worth selling. If you don't have a service people are willing to pay for, then the potential of transforming your services into products are low.
2. Decide on whether you want to make it yourself or outsource it
If you decide that you want to take the time and effort to productise your service on your own, then follow these steps:
- Determine what type of product to make
- Research the market and competition
- Identify any legal concerns to take into account
- Develop a marketing plan and implementation strategy
- Create a prototype or mockup of the product (if applicable)
- Identify software, tools, software and tech required
If you don't have time or resources available, but still want to turn your service into a product, consider outsourcing it. You can find someone who specialises in creating digital products just like yours and hire them to do all of the work for you!
Adapting Your Service Into A Product
If you want to successfully transform your service into a product, it needs to be valuable. Adding value can come from many different places.
Maybe you offer a service that solves the customer’s problem, like increasing website traffic. Maybe you offer something they don’t have, like an expert’s opinion on their business idea. Or maybe you offer them something they want but can’t buy anywhere else, like training in internet marketing tricks and tips.
To make sure the service is valuable, ask yourself these questions:
-Is this something I can do?
-Will this solve their problem?
-Do they know about it?
-Do they care about it?
Conclusion
As you can see, there are many benefits to transforming your service into a product. If you’re struggling to see how it might work for your business, keep these four tips in mind.
1. Determine the best way to turn your service into a product.
2. Show how your service benefits the customer.
3. Make sure your service is valuable and useful to the customer.
4. Adapt your service into a product.