Geolocation Strategies for Offline and Digital Advertising: How to Reach the Right Audience

Using Geolocations in your Marketing Targeting campaigns

What is Geolocation targeting? If you opt-in to geolocation, the location information from your Internet service provider that’s associated with your computer’s IP address or an estimate of where you are based on your mobile device’s GPS signal is used to target you for advertising. The login location setting determines whether or not we consider the location of your business when deciding if an ad will show to someone. By using the setting, you can only show ads in areas where you do business.

By utilising geolocation targeting in your marketing ads, you can target potential customers based on their location. In this way, your ads are delivered to people based on the area of interest that they’re within. This makes it more likely that people will view and engage with your ads.

In today’s competitive marketing landscape, companies that wish to continue to thrive must incorporate the latest, most effective marketing tools available to them. One effective tool is geo-marketing, a strategy which relies on using geolocation, or a mobile phone’s location feature to present relative information for their area. - PurplepassTicketing

Choosing the Right Location

GeoLocations works hard to find the ideal location for your business ad campaign. To ensure your business advertisement has the best impact, try using the strategy below. 

Location Selection 

There are two things you need to remember when selecting the location for your business advertisements: Use the same criteria as you would when selecting a physical business advertisement. 

Ask yourself what type of customer would likely see your advertisement. 

Select locations based on the location of your customers' homes. This means targeting your business advertisements toward people in the immediate area. The more traffic you can get to your ad, the better.

Techniques to Target Your Ads

The key to advertising successful, not only for your business but also for the advertisers, is finding the right strategy to target your audience. Geolocations provide businesses looking to place advertisements with premium passive locations by helping you find the best place to advertise your brand. Geolocations find the best location for your ads, which makes it easier for you to target the right audience for your ads. Gives Advertisers Local Competitors Geolocations identifies all of the active ads by the same brand so you can see where your competitors are getting their leads and opening stores. With this information, you can even see what those locations have in common and market to them as a way to acquire more leads.

Reaching Your Goals

Be sure to use geo-locations when your business is looking to reach multiple audiences. By using geo-locations, you can reach your desired audience no matter where they are. Finding Large Data-Driven Locations Your business can use GeoLocations to help you find large data-driven locations that can help you reach the largest audience. Whether your business is looking for large data-driven locations with heavy traffic or extremely mobile locations, GeoLocations will find what you are looking for. Location Data & Profiles Once you get your location data and profiles ready to use, the rest is up to you. You can place your ads wherever you want and GeoLocations will provide you with the maps and data needed to reach your goals.

You can use Geolocations to target existing locations to explore new location opportunities. Use this feature to build stronger customer relationships and create offers specific to your target audience. International markets are quickly being recognised for their potential value to marketers.

AdWords automatically displays your ads to customers in your target area.

Now you know where your customers are in the real world. But why is this useful? You can use this information to optimise your offers, messaging and promotions to reflect what the audience would like to see.

You can use the location-based Geolocations targeting criteria to reach prospects based on location. For example, you can restrict your targeting to show ads only to people in a specific country, or at a specific place.

Did you know that you can target people based on their geolocations? Reach your customers based on their postal code or country.

Target your ads to reach the right customers by location. Based on your targets, we build a comprehensive list of target locations and identify available locations for you to use for targeting. Location targeting lets you target potential customers who are located within a specific radius from the locations that are relevant to your business. The radius can be adjusted from 1-99 miles from the location.

Conclusion

Implementing a location-based marketing campaign that includes a mobile app is a great way to increase the reach of your business.
How to incorporate a targeting Geolocations strategy?

I use a method called Postcode mapping, using geolocations in adverting digital strategy, this helps to send powerful geo-targeted ads to your customers’ mobile devices. Geo-fencing can be a very helpful marketing strategy if used correctly.

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