Using Public Speaking for Lead Generation to sell your Services
Market from Stage
How to Craft a Powerful Message That Grabs Attention and Leads Listeners Directly to the Next Step in Your Sales Funnel
If you want to create a persuasive message, the first thing you need to do is understand your audience. That means learning about their needs and desires, their motivations, their frustrations. It also means finding out who they are by listening to what they have to say. In order to craft a message that grabs attention and leads listeners directly to the next step in your sales funnel, it’s important that you know what they’re looking for and what they need from you. If you don’t have this information, how can you hope to write content that will move them?
This blog will show you the steps involved in creating a powerful message that grabs attention and leads listeners directly to the next step in your sales funnel by using public speaking for lead generation.
The Power of Storytelling
We use storytelling every day in our lives. For example, when you tell your friend about a great conversation you had or an eventful day, you are telling a story.
Everybody loves a good story, and it’s important to take this into consideration as you construct your message. You want people to remember what they are hearing or reading, not just forget it the minute they finish. If your message is interesting and full of emotion, then people will remember it and put what they read or heard into action.
There are three types of stories that can power your message: personal narratives, anecdotes, and informative stories.
Personal narratives are stories that revolve around the speaker; anecdotes are short narrative accounts of events, and informative stories have a moral lesson at the end which ties the story together. There’s no right or wrong type of story for this article; some people respond better to one type over another. It all depends on who you’re trying to reach with your message and how you want them to feel after reading it.
Repurpose your speech in new ways so you reach an even greater audience online. You can use public speaking and speeches as a lead generation strategy—even if you have no previous public speaking experience. Learn techniques for identifying events where you can speak and then persuading event organisers to choose you as the speaker.
Understanding Your Listeners
When it comes to content, your success is dependent on knowing your audience inside and out. To get to know them, you have to listen to what they have to say. If you’re crafting a blog post for your company blog, for example, it’s important that you read the comments on other similar posts. When you read these posts, pay attention not only to what’s being said but also to how it’s being said.
You can also take this one step further by listening in on social media conversations about topics related to yours and making note of the frustrations people are having with them. You might be surprised at how much information you can extract from these conversations!
If you don’t have time or resources for research or if the demographics of your ideal customers span several groups (e.g., 18-34-year-olds), then conducting a survey is a good next best thing in order to understand what they want and need from you and how they feel about your products or services before coming up with targeted content that will lead listeners directly through your sales funnel.
Market yourself from stage
leverage public speaking to book sales appointments and generate leads. Marketing is an important part of any successful business and to do that, you have to be able to sell your product or service. Public speaking is a great way to get in front of people and share information about your company.
Expand your business by developing and delivering captivating presentations through public speaking. The more you speak, the more identifiable your business becomes to professionals within your market - and the easier it is for them to refer people your way. Although it may seem like a one-off tactic, speaking engagements can be a highly effective way to generate leads for your business and refine your services.
If you’re an entrepreneur who relies on selling services, then public speaking can be a great way to generate business leads. Public speaking gives you a way to build credibility as an expert and introduce your value proposition in a live, face-to-face environment.
Public speaking can be an important part of your sales pipeline. It's how you reach many new prospects quickly! Now it's time to turn those leads into customers by using these three steps that generate leads from public speaking events.
Crafting a Message Powered with Emotion
One of the keys to crafting a message that grabs attention and leads listeners directly to the next step in your sales funnel is emotion. People are driven by emotions, not logic. And when you use emotional appeals in your copy, you have a better chance of persuading people to take action. Think about it: if you can make someone feel something through your words, then they’ll be more likely to buy from you.
If you want to craft a message that’s packed with emotion, there are six ways for you to do it:
1) Be specific - Tell them exactly what they need to do
2) Give them an incentive - Create urgency so they will act now
3) Speak their truth - Write in their voice
4) Show them how they can get what they want - Provide a clear path forward
5) Concentrate on benefits, not features - What is it going to do for them?
6) Use stories - Emotions tend to trump logic
I want to introduce you to a technique that brought me lots of speaking engagements and is basically a free lead generation. Instead of asking people, you meet at a social event a boring question such as "what do you do", I suggest asking something like "What cool things are you working on in your life?" or "Why are you passionate about the work you do?". People love to talk about themselves and their projects.
If you’re an entrepreneur who relies on selling services, then public speaking can be a great way to generate business leads. Public speaking gives you a way to build credibility as an expert and introduce your value proposition.
Learn to clearly and confidently articulate your unique value to potential clients, without sounding “salesy” or insincere.
Providing Value in Your Message
If you want your message to be successful, then you need to provide value.
Your message will be more powerful if it’s insightful and valuable to the reader. It needs to help them in some way or teach them something they didn’t know before.
You should also remember that people don’t care how much you know until they know how much you care. That means making sure your message comes from a place of authenticity and sincerity, not just trying to sell them something or get them to do something. You need to believe in what you’re saying, otherwise, the reader won’t believe in it either.
Providing value is crucial because it can affect an audience member's willingness to share your content with others. When people receive valuable information, they want to tell others about it; this is called social proof. It can help generate more traffic for your website and increase conversions on any given page by as much as 20%.
Public Speaking is one of the most effective ways to promote your products and services. It's also a great way to draw attention to yourself and be recognised as a leader in your industry.
Conclusion
When you craft a powerful message, your listeners are more likely to take the next step in your sales to funnel. With a strong message, you can use persuasive language to lead your target audience to the next step in your sales funnel.