What is a Sales Marketing Funnel? & What can you add to your Sales Funnel?
What is a Sales Marketing Funnel? & What can you add to your Sales Funnel?
Of course there is no one set rule on creating a Sales Marketing Funnel, however experience has led me to summarise the following suggested main components. Essentially a Sales Funnel includes the steps which your prospective Customers or Target audience work through in order to make a purchase, book your services or arrange a Consultation.
Key components include:-
Providing a free resource, an opt in, guide, report, case study etc. You want to capture contacts for lead generation in exchange for an email or number
Make a CTA (call to action) - Capture the lead
Driving Traffic to your offers, pages etc
Marketing to your audience via various Social Media channels
Engaging your audience to make repeat purchases or engage with you
Making Offers to your audience and prospective customers
Making follow ups, email marketing and trip-wires
What can you offer in a Sales Marketing Funnel?
Your High Ticket Program offers
Online courses
Consultations
Reports
Masterclasses
Live Tranings
Live Stream notifocations
Workshop and Events tickets sales
Case studies
Products
Sharing and viral features
Affiliate products
Quizzes
Webinars
Booking links
Coupons
Appointments
Waiting list application - testing validation
One time offers
You may wish to include features such as:
Automated response with purchase details with any legal details or disclaimers
Flashing animated payment buttons
Refund Guarantees
Social proof - Testimonials
Timers on the page for scarcity
Thank you page (utilise this page !!!! prompt visitors to join a Facebook Group, your website, Social Media pages, alternative upsells !)
Abandonement cart plugins
You can drive traffic to your Sales Marketing Funnel by using ;-
Viral marketing
Twitter Ads
Slideshare
Pinterest Pins
Video Marketing
Affiliates
Facebook Advert campaigns
Geo-location tracking
Push notifications
Youtube Ads
PPC ads
Flash Banner Adverts
Joint Ventures
Email Marketing